Volume-5 Issue-1, September 2025 – Indian Journal of Mass Communication and Journalism (IJMCJ) https://www.ijmcj.latticescipub.com Exploring Innovation | ISSN: 2583-0651 (Online) | A Periodical Journal | Reg. No: C/1383209 | Published by Lattice Science Publication (LSP) Tue, 30 Sep 2025 04:00:36 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://www.ijmcj.latticescipub.com/wp-content/uploads/2021/09/cropped-IJMCJ_WFS_logo-32x32.png Volume-5 Issue-1, September 2025 – Indian Journal of Mass Communication and Journalism (IJMCJ) https://www.ijmcj.latticescipub.com 32 32 D113304040625 https://www.ijmcj.latticescipub.com/portfolio-item/d113304040625/ Fri, 19 Sep 2025 07:53:10 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1576 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

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]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Imagining the Invisible: Menstrual Representations in Indian Television AdvertisingCROSSMARK Color horizontal
Geetha A J1, Sanrita J Madtha2

1Dr. Geetha A J, Assistant Professor, Department of Journalism and Mass Communication, Shri Dharmasthala Manjunatheshwara College (Autonomous) Ujire.

2Sanrita J Madtha, Research Scholar, Nitte Institution of Communication, Mangaluru (Karnataka), India. 

Manuscript received on 30 May 2025 | First Revised Manuscript received on 09 June 2025 | Second Revised Manuscript received on 17 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 1-7 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.D113304040625 | DOI: 10.54105/ijmcj.D1133.05010925

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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This study examines the visual and thematic representation of menstruation in Indian sanitary napkin advertisements on television, broadcast between 2006 and 2024. With menstruation often treated as a cultural taboo in India, media representations—especially advertisements—play a crucial role in shaping public discourse and social attitudes. The research aims to explore how menstrual issues, myths, and realities are represented through symbolic imagery and narrative strategies in these ads. Using a mixed-methods approach, the study analysed 35 advertisements from Kannada and Hindi television channels. Quantitative analysis identifiesrecurring themes, emotional tones, and visual motifs, while qualitative content analysis and semiotic tools decode the underlying cultural and ideological messages. The research is anchored in feminist media theory and semiotics, drawing particularly on the works of Laura Mulvey, Judith Butler, and Roland Barthes to critique gendered messaging and mythmaking. The findingsreveal a dominant narrative pattern wherein menstruation is initially problematized—associated with shame, discomfort, or restriction—and then resolved through the sanitary product, which is portrayed as a liberating, empowering solution. While earlier ads relied heavily on euphemisms and sanitized imagery, recent advertisements show incremental shifts toward realism, including the use of red liquid and the depiction of stains. However, these gesturestoward destigmatisation often coexist with commercial imperatives that commodify empowerment and reinforce normative femininity. The study highlights the need for more inclusive and truthful representations that transcend symbolic performances to foster menstrual literacy, challenge taboos, and promote bodily autonomy.

Keywords: Menstruation, Sanitary Napkin Advertisements, Feminist Media Theory, Semiotics, Indian Television Ads.
Scope of the Article: Media Effects

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]]> D113204040625 https://www.ijmcj.latticescipub.com/portfolio-item/d113204040625/ Fri, 19 Sep 2025 07:45:50 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1572 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

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]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

The Stakeholders’ Views on the Media Authority Act 2013 on Freedom of Expression in South SudanCROSSMARK Color horizontal
Gai Peter Manyuon1, Darius Mukiza2

1Gai Peter Manyuon, Department of School of Journalism and Mass Communication, University of Dar es Salaam (Tanzania).

2Dr. Darius Mukiza, Lecturer, Department of School of Journalism and Mass Communication, University of Dar es Salaam (Tanzania).   

Manuscript received on 28 May 2025 | First Revised Manuscript received on 05 June 2025 | Second Revised Manuscript received on 16 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 8-16 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.D113204040625 | DOI: 10.54105/ijmcj.D1132.05010925

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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This study critically explores stakeholders’ perceptions of the Media Authority Act 2013 and its influence on the state of freedom of expression in South Sudan. Despite constitutional and legal provisions that ostensibly protect media rights, concerns persist regarding the actual realisation of these freedoms in practice. The research was conducted to investigate the impact of the Media Authority Act on journalistic practices, regulatory autonomy, and public discourse, with a particular focus on how legal frameworks either promote or hinder freedom of expression. This study addresses a pressing issue in South Sudan’s democratic development, where media freedom is often caught between state control and civil society’s demand for openness and accountability. A mixed-methods approach was employed, incorporating qualitative data from 25 semi-structured interviews with journalists, civil society actors, media regulators, and government representatives, as well as quantitative data from surveys administered to 80 media practitioners across Juba, Wau, and Malakal. The analysis was guided by theories of media regulation and freedom of expression, particularly drawing from liberal democratic and critical legal theory. Findings reveal that while the Media Authority Act 2013 is framed as a regulatory mechanism to ensure professionalism and accountability in media operations, its implementation is often marred by political interference, vague legislative language, and inconsistent enforcement. Stakeholders reported a general lack of institutional independence, widespread fear of censorship, and restrictions on critical reporting, particularly on political and security issues. These challenges have led to self-censorship among journalists, limiting the media’s ability to serve as a watchdog of government activity. This study concludes that although the Media Authority Act has the potential to support a more structured media environment, its current application undermines the very freedoms it purports to safeguard. Reforming the Act to align with international human rights standards, coupled with building the institutional capacity and independence of regulatory bodies, is essential for fostering a free, pluralistic, and democratic media space in South Sudan. The research contributes to ongoing discussions on media freedom in post-conflict states and provides practical policy recommendations for promoting freedom of expression within fragile governance contexts.

Keywords: Media Authority Act, Freedom of Expression, South Sudan, Media Regulation, Stakeholder Perceptions, Legal Framework, Censorship, Democratic Governance.
Scope of the Article: Media Law

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]]> A114105010925 https://www.ijmcj.latticescipub.com/portfolio-item/a114105010925/ Fri, 19 Sep 2025 07:29:39 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1570 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

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]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Communication for SDG 3: An Analysis of Strategies and Campaigns of Developmental Agencies in JharkhandCROSSMARK Color horizontal
Shreya Sinni1, Rashmi Verma2, Rajesh Kumar3, Sameera Bhoi4

1Shreya Sinni, Young Professional, Jharkhand State Livelihood Promotion Society, Ranchi (Jharkhand), India.

2Dr. Rashmi Verma, Assistant Professor, Department of Mass Communication, Central University of Jharkhand, Ranchi (Jharkhand), India.  

3Dr. Rajesh Kumar, Assistant Professor, Department of Mass Communication, Central University of Jharkhand, Ranchi (Jharkhand), India.

4Sameera Bhoi, Scholar, Department of Mass Communication, Central University of Jharkhand, Ranchi (Jharkhand), India. 

Manuscript received on 21 July 2025 | First Revised Manuscript received on 01 August 2025 | Second Revised Manuscript received on 20 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 35-42 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.A114105010925 | DOI: 10.54105/ijmcj.A1141.05010925

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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Effective communication techniques are crucial for promoting health and well-being in developmental efforts aimed at achieving Sustainable Development Goal 3 (SDG 3), particularly in challenging states like Jharkhand, India. This study examines the communication tactics employed by a few Jharkhand-based NGOs and agencies to achieve the goals of Sustainable Development Goal 3, and explores potential implementation issues. The study uses a mixed-method approach and descriptive research design to interview representatives of specific NGOs (Breakthrough, Ekjut, Nischay Foundation, ASHA, CINI, UNICEF) in-depth. Qualitative insights into communication tactics highlight prevalent behaviours, obstacles, and outcomes. The results show that NGOs employ a range of communication tactics, including edutainment, community engagement, and the utilisation of both traditional and digital media. Participation in the community is essential for promoting trust and changing behaviour. Language differences, geographical restrictions, poor infrastructure, and cultural traditions that obstruct health education are among the top challenges.

Keywords: Sustainable Development Goal, NGOs, Jharkhand, Strategies, Campaigns.
Scope of the Article: Social Science

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]]> A114005010925 https://www.ijmcj.latticescipub.com/portfolio-item/a114005010925/ Fri, 19 Sep 2025 07:17:57 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1568 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

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]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Cybercrime en Masse in the Digital India: A Case StudyCROSSMARK Color horizontal
Siddhant Chandra

Dr. Siddhant Chandra, Assistant Professor, St. Xavier’s University, Kolkata (West Bengal), India.  

Manuscript received on 26 June 2025 | First Revised Manuscript received on 08 July 2025 | Second Revised Manuscript received on 19 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 24-31 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.A114005010925 | DOI: 10.54105/ijmcj.A1140.05010925

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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: Cyberspace is essentially a digital universe where people establish their online identities, and it has been expanding rapidly in recent years, mainly due to the widespread adoption of the internet and the rise of smartphones. What began as basic online activities, such as emailing and web surfing, has now grown to influence nearly every aspect of our daily lives, including how we communicate, bank, travel, and shop. The increase in smartphone usage has made the internet more accessible, leading to greater independence, new economic opportunities, and societal shifts. Government programs, such as the Jan Dhan Yojana, and the emergence of digital payment systems following demonetization have further advanced India’s journey toward a digital economy. However, this digital shift also brings with it a heightened risk of cybercrimes, especially since many users aren’t well-versed in technology. States such as Karnataka and Jharkhand have reported an increase in cyber offences, underscoring the pressing need for enhanced cybersecurity measures and improved digital literacy. This paper examines the growth of cyberspace, its societal implications, and the challenges we face in ensuring secure digital participation.

Keywords: Cyberspace, Digital Transformation, Smartphone Usage, Cybercrime.
Scope of the Article: Traditional and Digital Media

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]]> A113905010925 https://www.ijmcj.latticescipub.com/portfolio-item/a113905010925/ Fri, 19 Sep 2025 07:09:04 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1565 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

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]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Revisiting a Controversial Cartoon: Aseem Trivedi’s ‘Wolf Capital’CROSSMARK Color horizontal
Lakshmi Prabha P

Lakshmi Prabha P, Department of Adult, Continuing Education and Extension Studies, Jadavpur University, Rabindra Bhaban, Kolkata (West Bengal), India.  

Manuscript received on 25 June 2025 | First Revised Manuscript received on 07 July 2025 | Second Revised Manuscript received on 20 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 32-34 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.A113905010925 | DOI: 10.54105/ijmcj.A1139.05010925

Open Access | Editorial and Publishing Policies | Cite | Zenodo | OJS | Indexing and Abstracting
© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: This article is a close reading of a controversial political cartoon drawn by cartoonist Aseem Trivedi. It examines how the cartoon texts construct a discourse of resistance and also connect to other optical metaphors within the repertoire of Indian political and cultural sign systems. This critical reading reveals that cartoons are not only a communicative event but also a vehicle of collective memory.

Keywords: Cartoons, Collective Memory, Cartoon Controversy, Satire.
Scope of the Article: Media Studies

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]]> A113705010925 https://www.ijmcj.latticescipub.com/portfolio-item/a113705010925/ Fri, 19 Sep 2025 07:00:06 +0000 https://www.ijmcj.latticescipub.com/?post_type=portfolio&p=1563 The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

The post A113705010925 appeared first on Indian Journal of Mass Communication and Journalism (IJMCJ).

]]> The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons

Deconstructing Gender Stereotypes in Media: The Transformative Power of Media LiteracyCROSSMARK Color horizontal
Sameera Bhoi1, Rajesh Kumar2

1Sameera Bhoi, Department of Mass Communication, Central University of Jharkhand (Ranchi), India.

2Dr. Rajesh Kumar, Department of Mass Communication, Central University of Jharkhand (Ranchi), India.  

Manuscript received on 02 June 2025 | First Revised Manuscript received on 19 June 2025 | Second Revised Manuscript received on 18 August 2025 | Manuscript Accepted on 15 September 2025 | Manuscript published on 30 September 2025 | PP: 17-23 | Volume-5 Issue-1, September 2025 | Retrieval Number: 100.1/ijmcj.A113705010925 | DOI: 10.54105/ijmcj.A1137.05010925

Open Access | Editorial and Publishing Policies | Cite | Zenodo | OJS | Indexing and Abstracting
© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)

Abstract: The stereotypical perception of certain groups or communities has emerged as one of the most serious challenges in our multicultural, globalized society. While globalization has facilitated new economic opportunities and the free flow of resources, technology, ideas, and culture, market-driven consumerism has, on the other hand, narrowed human perspectives by promoting stereotypical projections and perceptions. This poses a significant obstacle to the development of a truly interconnected and inclusive multicultural world. The increasing stereotypical portrayal of men and women by the media remains a critical concern for society, and current trends suggest that such portrayals will persist in the long run. This article is a modest attempt to highlight the various gender stereotypes perpetuated by the media and explore the potential of media literacy in countering these stereotypes. Grounded in a qualitative approach, this study employs a Narrative Literature Review as its research method. The review synthesizes existing literature from multiple research databases, including JSTOR, Google Scholar, ResearchGate, Academia.edu, and CORE.uk, offering a thorough, critical, and objective analysis of the topic. On the one hand, the study provides a comprehensive examination of the portrayal of gender stereotypes across various media platforms; on the other hand, it investigates the transformative potential of media literacy in challenging and counteracting these biased and stereotypical narratives.

Keywords: Media Literacy, Gender Stereotypes, Narrative Literature Review, Media Consumers, Content Creators, Media Portrayal.
Scope of the Article: Advertising Ethics and Standards

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