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	<title>Volume-6 Issue-1, September 2026 &#8211; Indian Journal of Mass Communication and Journalism (IJMCJ)</title>
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	<title>Volume-6 Issue-1, September 2026 &#8211; Indian Journal of Mass Communication and Journalism (IJMCJ)</title>
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		<title>D117805040626</title>
		<link>https://www.ijmcj.latticescipub.com/portfolio-item/d117805040626/</link>
		
		<dc:creator><![CDATA[IJMCJ Journal]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 05:33:36 +0000</pubDate>
				<category><![CDATA[Prasun Chakraborty]]></category>
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					<description><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
<p>In India, political cartoonists have a deep-rooted tradition of using their art to comment on politics and society; however, in recent years they have encountered increased restrictions on their freedom of expression. This decline in freedom of expression poses a significant concern within Indian democracy. Although newspapers once featured political cartoons, their prevalence has dwindled as readership has declined, while electronic media such as television and the internet have gained popularity. Cartoonists in India still aspire to use their art to convey their ideas. Still, the current landscape poses greater challenges: critical cartoons are not readily accepted, and those in positions of power often respond negatively. Unlike in the past, when cartoonists were celebrated, they now face criticism and online harassment. To sustain their livelihoods, cartoonists have resorted to selling products featuring their cartoons, adapting to digital media and online platforms to reach a broader audience. A survey conducted in Dehradun revealed that most people favour cartoons on products and view them positively when the cartoons carry socio-cultural messages. Social cartoons can effectively serve as promotional tools for products, whereas political cartooning is more target-specific. The feasibility of using consumer products as a display platform for cartoons warrants further investigation to support both cartoonists’ livelihoods and their reach to a wider audience.</p>
<p>The post <a rel="nofollow" href="https://www.ijmcj.latticescipub.com/portfolio-item/d117805040626/">D117805040626</a> appeared first on <a rel="nofollow" href="https://www.ijmcj.latticescipub.com">Indian Journal of Mass Communication and Journalism (IJMCJ)</a>.</p>
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										<content:encoded><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
<div  class='flex_column av-3ryddn-d41109a96510337bedd0e629453bdb0c av_one_full  avia-builder-el-0  el_before_av_social_share  avia-builder-el-first  first flex_column_div  '     ><div  class='av_promobox av-mudo3dwb-2477f77679c7490a6f8b3d80e9c4a8dd avia-button-yes  avia-builder-el-1  avia-builder-el-no-sibling '><div class='avia-promocontent'></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong data-wp-editing="1"><span style="font-size: 18pt;">Application of Political and Social Cartoons in Daily Used Products and Their Acceptance<a href="https://crossmark.crossref.org/dialog/?doi=10.54105/ijmcj.D1178.05040626&amp;domain=www.ijmcj.latticescipub.com"><img decoding="async" id="crossmark-icon" class="alignright" src="https://crossmark-cdn.crossref.org/widget/v2.0/logos/CROSSMARK_Color_horizontal.svg" alt="CROSSMARK Color horizontal" width="150" height="33"></a></span><br />
</strong>Prasun Chakraborty</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-76bfee824422674cd45f7b7e08a429b3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="prasunnid@gmail.com"></span></span></sup></span></strong></span></span>Dr. Prasun Chakraborty, UPES, Bidholi, Dehradun (Uttarakhand), India.</span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;">Manuscript received on 29 May 2026<strong> |</strong> First Revised Manuscript received on 03 July 2026<strong> |</strong> Second Revised Manuscript received on 18 August 2026<strong> |</strong> Manuscript Accepted on 15 September 2026<strong> |</strong> Manuscript published on 30 September 2026 <strong>|</strong> PP: 7-11 </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> Volume-6 Issue-1, September 2026 <strong>|</strong> Retrieval Number: 100.1/ijmcj.D117805040626 <strong>| </strong>DOI: <a href="https://doi.org/10.54105/ijmcj.D1178.05040626" target="_blank" rel="noopener">10.54105/ijmcj.D1178.05040626</a></span></span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><i class="fa fa-unlock-alt" style="color: blue;"></i><span style="font-family: 'times new roman', times, serif;"><a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener"> Open Access</a> <strong>|</strong> <i class="far fa-file-alt" style="color: blue;"></i> <a href="https://www.ijmcj.latticescipub.com/ethics-and-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>| </strong><i class="fa fa-quote-right" style="color: blue;"></i><a href="https://citation.crosscite.org/" target="_blank" rel="noopener"> Cite</a><strong> |</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://zenodo.org/records/22918193" target="_blank" rel="noopener"> Zenodo</a> <strong>|</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://www.journals.latticescipub.com/index.php/ijmcj/issue/view/385"> OJS</a> <strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><a href="https://www.ijmcj.latticescipub.com/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 10pt; font-family: 'times new roman', times, serif;"> © The Authors. Published by Lattice Science Publication (LSP). This is an <a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener">open-access</a> article under the CC-BY-NC-ND license (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">http://creativecommons.org/licenses/by-nc-nd/4.0/</a>)</span></p>
<p style="text-align: justify;"><span style="font-size: 14pt;"><strong style="font-family: 'times new roman', times, serif;">Abstract:</strong> <span style="font-family: times new roman, times, serif;">In India, political cartoonists have a deep-rooted tradition of using their art to comment on politics and society; however, in recent years they have encountered increased restrictions on their freedom of expression. This decline in freedom of expression poses a significant concern within Indian democracy. Although newspapers once featured political cartoons, their prevalence has dwindled as readership has declined, while electronic media such as television and the internet have gained popularity. Cartoonists in India still aspire to use their art to convey their ideas. Still, the current landscape poses greater challenges: critical cartoons are not readily accepted, and those in positions of power often respond negatively. Unlike in the past, when cartoonists were celebrated, they now face criticism and online harassment. To sustain their livelihoods, cartoonists have resorted to selling products featuring their cartoons, adapting to digital media and online platforms to reach a broader audience. A survey conducted in Dehradun revealed that most people favour cartoons on products and view them positively when the cartoons carry socio-cultural messages. Social cartoons can effectively serve as promotional tools for products, whereas political cartooning is more target-specific. The feasibility of using consumer products as a display platform for cartoons warrants further investigation to support both cartoonists&#8217; livelihoods and their reach to a wider audience.</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong>Keywords:</strong> <span style="font-size: 14pt;"><span style="font-family: times new roman, times, serif;">Socio-Political Cartoon, Perception of Varied Usage, Application Possibility on Products, Application of Political and Social Cartoons in Daily Used Products and Their Acceptance.</span></span></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> <strong>Scope of the Article: </strong>Journalism</span></p>
<p>
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		<title>C116805030326</title>
		<link>https://www.ijmcj.latticescipub.com/portfolio-item/c116805030326/</link>
		
		<dc:creator><![CDATA[IJMCJ Journal]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 05:23:50 +0000</pubDate>
				<category><![CDATA[Sumedha Bhandari]]></category>
		<category><![CDATA[Tanvi]]></category>
		<guid isPermaLink="false">https://www.ijmcj.latticescipub.com/?post_type=portfolio&#038;p=1798</guid>

					<description><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
<p>Environmental journalism plays a crucial role in shaping public understanding of ecological issues. It is not mere fact reporting; it involves systematic scrutiny of how newspapers frame and convey environmental concerns. Well-researched, well-presented media coverage can build public awareness and encourage informed action. The present study examines environmental reporting practices in three major national dailies in India: The Hindustan Times, The Hindu, and Hindustan Times. These publications were selected for their widespread readership, significant influence and impact, and distinct editorial orientations. Their readership, reporting style, and editorial priorities provide a clearer picture of how mainstream media represent the environment. These newspapers differ in their editorial philosophies and in how they cater to different segments of the population. By comparing these three, this study aimed to understand how different reporting styles influence and shape public awareness of environmental issues and, in turn, how the media contributes to shaping our relationship with the environment.</p>
<p>The post <a rel="nofollow" href="https://www.ijmcj.latticescipub.com/portfolio-item/c116805030326/">C116805030326</a> appeared first on <a rel="nofollow" href="https://www.ijmcj.latticescipub.com">Indian Journal of Mass Communication and Journalism (IJMCJ)</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong data-wp-editing="1"><span style="font-size: 18pt;">Coverage of Environmental News – A Comparison of Three English Newspapers<a href="https://crossmark.crossref.org/dialog/?doi=10.54105/ijmcj.C1168.05030326&amp;domain=www.ijmcj.latticescipub.com"><img decoding="async" id="crossmark-icon" class="alignnone" src="https://crossmark-cdn.crossref.org/widget/v2.0/logos/CROSSMARK_Color_horizontal.svg" alt="CROSSMARK Color horizontal" width="150" height="33"></a></span><br />
</strong>Tanvi<span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong><span style="font-size: 12pt;"><sup>1</sup></span></strong></span>, Sumedha Bhandari<span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><strong><span style="font-size: 12pt;"><sup>2</sup></span></strong></span></span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-76bfee824422674cd45f7b7e08a429b3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="rajputtanvi281@gmail.com"></span></span>1</sup></span></strong></span></span>Tanvi, Department of Journalism, Punjab Agricultural University, Ludhiana (Punjab), India.<br />
</span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-3-97f82fcd893ed5bc8981b89f2196b26f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="sumedhabhandari@pau.edu"></span></span></sup></span></strong></span></span><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>2</sup></span></strong></span></span>Dr Prof. Sumedha Bhandari, Department of Agricultural Journalism, Languages and Culture, Ludhiana (Punjab), India</span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;">Manuscript received on 09 February 2026 <strong>|</strong> First Revised Manuscript received on 03 March 2026<strong> |</strong> Second Revised Manuscript received on 16 August 2026<strong> |</strong> Manuscript Accepted on 15 September 2026<strong> |</strong> Manuscript published on 30 September 2026 <strong>|</strong> PP: 1-6 </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> Volume-6 Issue-1, September 2026 <strong>|</strong> Retrieval Number: 100.1/ijmcj.C116805030326 <strong>| </strong>DOI: <a href="https://doi.org/10.54105/ijmcj.C1168.05030326" target="_blank" rel="noopener">10.54105/ijmcj.C1168.05030326</a></span></span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><i class="fa fa-unlock-alt" style="color: blue;"></i><span style="font-family: 'times new roman', times, serif;"><a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener"> Open Access</a> <strong>|</strong> <i class="far fa-file-alt" style="color: blue;"></i> <a href="https://www.ijmcj.latticescipub.com/ethics-and-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>| </strong><i class="fa fa-quote-right" style="color: blue;"></i><a href="https://citation.crosscite.org/" target="_blank" rel="noopener"> Cite</a><strong> |</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://zenodo.org/records/22918111" target="_blank" rel="noopener"> Zenodo</a> <strong>|</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://www.journals.latticescipub.com/index.php/ijmcj/issue/view/385"> OJS</a> <strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><a href="https://www.ijmcj.latticescipub.com/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 10pt; font-family: 'times new roman', times, serif;"> © The Authors. Published by Lattice Science Publication (LSP). This is an <a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener">open-access</a> article under the CC-BY-NC-ND license (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">http://creativecommons.org/licenses/by-nc-nd/4.0/</a>)</span></p>
<p style="text-align: justify;"><span style="font-size: 14pt;"><strong style="font-family: 'times new roman', times, serif;">Abstract:</strong> <span style="font-family: times new roman, times, serif;">Environmental journalism plays a crucial role in shaping public understanding of ecological issues. It is not mere fact reporting; it involves systematic scrutiny of how newspapers frame and convey environmental concerns. Well-researched, well-presented media coverage can build public awareness and encourage informed action. The present study examines environmental reporting practices in three major national dailies in India: The Hindustan Times, The Hindu, and Hindustan Times. These publications were selected for their widespread readership, significant influence and impact, and distinct editorial orientations. Their readership, reporting style, and editorial priorities provide a clearer picture of how mainstream media represent the environment. These newspapers differ in their editorial philosophies and in how they cater to different segments of the population. By comparing these three, this study aimed to understand how different reporting styles influence and shape public awareness of environmental issues and, in turn, how the media contributes to shaping our relationship with the environment.</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong>Keywords:</strong> <span style="font-size: 14pt;"><span style="font-family: times new roman, times, serif;">Environmental Journalism, Media Analysis, Climate Coverage, Public Awareness, Print Media, Content Analysis.</span></span></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> <strong>Scope of the Article: </strong>Journalism</span></p>
<p>
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		<title>B119106021226</title>
		<link>https://www.ijmcj.latticescipub.com/portfolio-item/b119106021226/</link>
		
		<dc:creator><![CDATA[IJMCJ Journal]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 05:13:21 +0000</pubDate>
				<category><![CDATA[Anto Hemanth A1]]></category>
		<category><![CDATA[Saranya VM]]></category>
		<guid isPermaLink="false">https://www.ijmcj.latticescipub.com/?post_type=portfolio&#038;p=1793</guid>

					<description><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
<p>In light of evolving critical perspectives shaped by modern political ideologies, particularly the feminist goal of gender equality, the long-prevailing identities, roles, norms, and several practices within a society have been subject to transformative changes. Media has long been a key vehicle for such transformative change, spreading reformative ideological values through its narrative power and impact. Often regarded as a foundational pillar of popular culture, media encompasses diverse digital forms, including television shows, films, web series, advertisements, and social media applications. This study explores how Indian advertisements have broken gender stereotypes and positively reshaped societal attitudes through strategic narrative techniques and emotionally resonant representations. Using a theoretical framework grounded in Judith Butler’s concept of gender performativity, this study examines Nissan’s #SpiritOfMotherhood (2017) advertisement, which aims to degender motherhood by decoupling it from ‘womanhood’. Drawing on Sara Ruddick’s idea of mothering as a practice, it examines how the advertisement constructs and represents the maternal bond and care. This study emphasises a shifting paradigm of motherhood by redefining ‘mothering’ as a non-gendered, or gender-neutral, performance that justifies maternal care.</p>
<p>The post <a rel="nofollow" href="https://www.ijmcj.latticescipub.com/portfolio-item/b119106021226/">B119106021226</a> appeared first on <a rel="nofollow" href="https://www.ijmcj.latticescipub.com">Indian Journal of Mass Communication and Journalism (IJMCJ)</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong data-wp-editing="1"><span style="font-size: 18pt;">De-gendering Motherhood: A Critical Examination of Nissan India’s #Spirit of Motherhood Advertisement<a href="https://crossmark.crossref.org/dialog/?doi=10.54105/ijmcj.B1191.06021226&amp;domain=www.ijmcj.latticescipub.com"><img decoding="async" id="crossmark-icon" class="alignright" src="https://crossmark-cdn.crossref.org/widget/v2.0/logos/CROSSMARK_Color_horizontal.svg" alt="CROSSMARK Color horizontal" width="150" height="33"></a></span><br />
</strong>Anto Hemanth A<strong><span style="font-size: 12pt;"><sup>1</sup></span></strong>, Saranya VM<strong><span style="font-size: 12pt;"><sup>2</sup></span></strong></span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-76bfee824422674cd45f7b7e08a429b3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="hemanthfdo27@gmail.com"></span></span>1</sup></span></strong></span></span>Mr. Anto Hemanth A, UGC Junior Research Fellow, Department of English, PSG College of Arts &amp; Science, Coimbatore, India.<br />
</span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-3-97f82fcd893ed5bc8981b89f2196b26f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="vmsaranyaresearch23@gmail.com"></span></span>2</sup></span></strong></span></span>Dr. Saranya VM, Assistant Professor, Department of English, PSG College of Arts &amp; Science, Coimbatore, India. </span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;">Manuscript received on 01 September 2026 <strong>|</strong> Revised Manuscript received on 11 September 2026<strong> |</strong> Manuscript Accepted on 15 September 2026<strong> |</strong> Manuscript published on 30 September 2026 <strong>|</strong> PP: 19-23 </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> Volume-6 Issue-1, September 2026 <strong>|</strong> Retrieval Number: 100.1/ijmcj.B119106021226 <strong>| </strong>DOI: <a href="http://doi.org/10.54105/ijmcj.B1191.06021226" target="_blank" rel="noopener">10.54105/ijmcj.B1191.06021226</a></span></span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><i class="fa fa-unlock-alt" style="color: blue;"></i><span style="font-family: 'times new roman', times, serif;"><a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener"> Open Access</a> <strong>|</strong> <i class="far fa-file-alt" style="color: blue;"></i> <a href="https://www.ijmcj.latticescipub.com/ethics-and-policies/" target="_blank" rel="noopener"> Editorial and Publishing Policies</a> <strong>| </strong><i class="fa fa-quote-right" style="color: blue;"></i><a href="https://citation.crosscite.org/" target="_blank" rel="noopener"> Cite</a><strong> |</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://zenodo.org/records/22976640" target="_blank" rel="noopener"> Zenodo</a> <strong>|</strong> <i class="fa fa-plus" style="color: blue;" aria-hidden="true"></i><a href="https://www.journals.latticescipub.com/index.php/ijmcj/issue/view/385"> OJS</a> <strong>|</strong> <i class="fa fa-database" style="color: blue;" aria-hidden="true"></i><a href="https://www.ijmcj.latticescipub.com/indexing/"> Indexing and Abstracting</a></span></span><br />
<span style="font-size: 10pt; font-family: 'times new roman', times, serif;"> © The Authors. Published by Lattice Science Publication (LSP). This is an <a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener">open-access</a> article under the CC-BY-NC-ND license (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">http://creativecommons.org/licenses/by-nc-nd/4.0/</a>)</span></p>
<p style="text-align: justify;"><span style="font-size: 14pt;"><strong style="font-family: 'times new roman', times, serif;">Abstract:</strong> <span style="font-family: times new roman, times, serif;">In light of evolving critical perspectives shaped by modern political ideologies, particularly the feminist goal of gender equality, the long-prevailing identities, roles, norms, and several practices within a society have been subject to transformative changes. Media has long been a key vehicle for such transformative change, spreading reformative ideological values through its narrative power and impact. Often regarded as a foundational pillar of popular culture, media encompasses diverse digital forms, including television shows, films, web series, advertisements, and social media applications. This study explores how Indian advertisements have broken gender stereotypes and positively reshaped societal attitudes through strategic narrative techniques and emotionally resonant representations. Using a theoretical framework grounded in Judith Butler’s concept of gender performativity, this study examines Nissan’s #SpiritOfMotherhood (2017) advertisement, which aims to degender motherhood by decoupling it from ‘womanhood’. Drawing on Sara Ruddick’s idea of mothering as a practice, it examines how the advertisement constructs and represents the maternal bond and care. This study emphasises a shifting paradigm of motherhood by redefining ‘mothering’ as a non-gendered, or gender-neutral, performance that justifies maternal care.</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong>Keywords:</strong> <span style="font-size: 14pt;"><span style="font-family: times new roman, times, serif;">Gender Performativity, Maternal Care, Media, Motherhood, Mothering.</span></span></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> <strong>Scope of the Article: </strong>Journalism</span></p>
<p>
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		<title>A119006010926</title>
		<link>https://www.ijmcj.latticescipub.com/portfolio-item/a119006010926/</link>
		
		<dc:creator><![CDATA[IJMCJ Journal]]></dc:creator>
		<pubDate>Wed, 23 Sep 2026 04:49:31 +0000</pubDate>
				<category><![CDATA[Juhee Prasad]]></category>
		<guid isPermaLink="false">https://www.ijmcj.latticescipub.com/?post_type=portfolio&#038;p=1787</guid>

					<description><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
<p>While the Hindi film industry has dished out consistently strong female characters every passing year, what requires examination is whether such progressions have been accorded to the Dalit heroine as well. Historically, cinematic renditions of Dalit women have tended to portray them as meek and submissive, often bearing the brunt of a two-fold oppression on account of their gender and their caste location. Bharti and Gaura are the Dalit heroines from two much-discussed films of the last decade – GeeliPucchi (Ajeeb Daastaans, 2021) and Article 15 (2019). This research paper examines whether and how the cinematic rendition of the Dalit female has evolved. An academic dissection of the two films reveals two vastly different characters, whose treatment also differs in the filmmakers’ hands. The power dynamic of a graded, casteist, and patriarchal society plays out minutely in their lives as both decide to stand up to it to varying degrees. Bharti uses her existence at the intersections of various marginalised identities to become an agentic player in her life, while Gaura shows promise of something similar.</p>
<p>The post <a rel="nofollow" href="https://www.ijmcj.latticescipub.com/portfolio-item/a119006010926/">A119006010926</a> appeared first on <a rel="nofollow" href="https://www.ijmcj.latticescipub.com">Indian Journal of Mass Communication and Journalism (IJMCJ)</a>.</p>
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										<content:encoded><![CDATA[<p>The Indian Journal of Mass Communication and Journalism (IJMCJ) has ISSN 2583-0651 (online), an open-access, peer-reviewed, periodical quarterly international journal, which is published by Lattice Science Publication (LSP) in March, June, September and December. The journal aims to publish high-quality peer–reviewed original articles in the area of Mass Communication and Journalism that covers Advertising, Journalism, Public Relations, Newspaper, Magazine, Book Publishing, Radio, Television, Film, Media Studies, Media Influence, Media Law, Media Management, Media Economics, Communication Studies, Social Science, Citizen Journalism, Creative Nonfiction, Journalism Ethics and Standards, Journalism Genres, Non-Profit Journalism, Objectivity (Journalism), Reporters Without Borders, Sensor Journalism, Advocacy Journalism, Broadcasting, Corporate Media, Journalistic Professionalism, Media Balance, Media bias Peace Journalism, Social Dynamics, Political Discussion, Political Criticism, Political Commentary, Political Communication and Health Communication. #Advertising #Journalism #Public Relations #Newspaper #Magazine #Book Publishing #Radio #Television #Film #Media Studies #Media Influence #Media Law #Media Management #Media Economics #Communication Studies #Social Science #Citizen Journalism #Creative Nonfiction #Journalism Ethics and Standards #Journalism Genres #Non-Profit Journalism #Objectivity (Journalism) #Reporters Without Borders #Sensor Journalism #Advocacy Journalism #Broadcasting #Corporate Media #Journalistic Professionalism #Media Balance #Media bias Peace Journalism #Social Dynamics #Political Discussion #Political Criticism #Political Commentary #Political Communication #Health Communication #PhD ademic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons #PhD #Academic #Scopus #SCI #LatticeScience #Springer, #ScienceDirect #IEEE #Mendeley #Research #Scholarship #UGC #SSRN #LatticeScience #ESCI #Science #Journal #Conference #SSRN #PubLons</p>
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<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong data-wp-editing="1"><span style="font-size: 18pt;">Caste, Gender, and Cinematic Authorship in Geeli Pucchi and Article 15<a href="https://crossmark.crossref.org/dialog/?doi=10.54105/ijmcj.A1190.06010926&amp;domain=www.ijmcj.latticescipub.com"><img loading="lazy" decoding="async" id="crossmark-icon" class="alignnone" src="https://crossmark-cdn.crossref.org/widget/v2.0/logos/CROSSMARK_Color_horizontal.svg" alt="CROSSMARK Color horizontal" width="150" height="33"></a></span><br />
</strong>Juhee Prasad</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;"><span style="font-size: 14pt;"><strong><span style="font-size: 12pt;"><sup>
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<span  class='av_font_icon av-5qrvqp-76bfee824422674cd45f7b7e08a429b3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='' data-av_iconfont='entypo-fontello' aria-hidden="true" data-avia-icon-tooltip="jp@doonuniversity.ac.in, p.juhee@gmail.com"></span></span></sup></span></strong></span></span>Dr. Juhee Prasad, Assistant Professor, School of Media and Communication Studies, Doon University, Dehradun (Uttarakhand), India.</span></p>
<p style="text-align: justify;"><span style="font-size: 12pt;"><span style="font-family: 'times new roman', times, serif;">Manuscript received on 31 August 2026 <strong>|</strong> Revised Manuscript received on 07 September 2026 <strong>|</strong> Manuscript Accepted on 15 September 2026 <strong>|</strong> Manuscript published on 30 September 2026 <strong>|</strong> PP: 12-18 </span><span style="font-family: 'times new roman', times, serif;"><strong>|</strong> Volume-6 Issue-1, September 2026 <strong>|</strong> Retrieval Number: 100.1/ijmcj.A119006010926 <strong>| </strong>DOI: <a href="http://doi.org/10.54105/ijmcj.A1190.06010926" target="_blank" rel="noopener">10.54105/ijmcj.A1190.06010926</a></span></span></p>
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<span style="font-size: 10pt; font-family: 'times new roman', times, serif;"> © The Authors. Published by Lattice Science Publication (LSP). This is an <a href="https://www.openaccess.nl/en/" target="_blank" rel="noopener">open-access</a> article under the CC-BY-NC-ND license (<a href="https://creativecommons.org/licenses/by-nc-nd/4.0/" target="_blank" rel="noopener">http://creativecommons.org/licenses/by-nc-nd/4.0/</a>)</span></p>
<p style="text-align: justify;"><span style="font-size: 14pt;"><strong style="font-family: 'times new roman', times, serif;">Abstract:</strong> <span style="font-family: times new roman, times, serif;">While the Hindi film industry has dished out consistently strong female characters every passing year, what requires examination is whether such progressions have been accorded to the Dalit heroine as well. Historically, cinematic renditions of Dalit women have tended to portray them as meek and submissive, often bearing the brunt of a two-fold oppression on account of their gender and their caste location. Bharti and Gaura are the Dalit heroines from two much-discussed films of the last decade – GeeliPucchi (Ajeeb Daastaans, 2021) and Article 15 (2019). This research paper examines whether and how the cinematic rendition of the Dalit female has evolved. An academic dissection of the two films reveals two vastly different characters, whose treatment also differs in the filmmakers&#8217; hands. The power dynamic of a graded, casteist, and patriarchal society plays out minutely in their lives as both decide to stand up to it to varying degrees. Bharti uses her existence at the intersections of various marginalised identities to become an agentic player in her life, while Gaura shows promise of something similar.</span></span></p>
<p style="text-align: justify;"><span style="font-family: 'times new roman', times, serif; font-size: 14pt;"><strong>Keywords:</strong> <span style="font-size: 14pt;"><span style="font-family: times new roman, times, serif;">Caste and Cinematic Authorship, Dalitality, Dalit Feminist Film Theory, Intersectionality.</span></span></span><br />
<span style="font-family: 'times new roman', times, serif; font-size: 14pt;"> <strong>Scope of the Article: </strong>Film</span></p>
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