Application of Political and Social Cartoons in Daily Used Products and Their Acceptance
Prasun Chakraborty
Dr. Prasun Chakraborty, UPES, Bidholi, Dehradun (Uttarakhand), India.
Manuscript received on 29 May 2026 | First Revised Manuscript received on 03 July 2026 | Second Revised Manuscript received on 18 August 2026 | Manuscript Accepted on 15 September 2026 | Manuscript published on 30 September 2026 | PP: 7-11 | Volume-6 Issue-1, September 2026 | Retrieval Number: 100.1/ijmcj.D117805040626 | DOI: 10.54105/ijmcj.D1178.05040626
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In India, political cartoonists have a deep-rooted tradition of using their art to comment on politics and society; however, in recent years they have encountered increased restrictions on their freedom of expression. This decline in freedom of expression poses a significant concern within Indian democracy. Although newspapers once featured political cartoons, their prevalence has dwindled as readership has declined, while electronic media such as television and the internet have gained popularity. Cartoonists in India still aspire to use their art to convey their ideas. Still, the current landscape poses greater challenges: critical cartoons are not readily accepted, and those in positions of power often respond negatively. Unlike in the past, when cartoonists were celebrated, they now face criticism and online harassment. To sustain their livelihoods, cartoonists have resorted to selling products featuring their cartoons, adapting to digital media and online platforms to reach a broader audience. A survey conducted in Dehradun revealed that most people favour cartoons on products and view them positively when the cartoons carry socio-cultural messages. Social cartoons can effectively serve as promotional tools for products, whereas political cartooning is more target-specific. The feasibility of using consumer products as a display platform for cartoons warrants further investigation to support both cartoonists’ livelihoods and their reach to a wider audience.
Keywords: Socio-Political Cartoon, Perception of Varied Usage, Application Possibility on Products, Application of Political and Social Cartoons in Daily Used Products and Their Acceptance.
Scope of the Article: Journalism