Wrong use of Feminism on Social Media Platforms
Santanu Tanti
Santanu Tanti, Department of Journalism and Mass Communication, Jadavpur University, Kolkata (West Bengal), India.
Manuscript received on 27 February 2024 | First Revised Manuscript received on 13 March 2024 | Second Revised Manuscript received on 20 February 2025 | Manuscript Accepted on 15 March 2025 | Manuscript published on 30 March 2025 | PP: 1-8 | Volume-4 Issue-3, March 2025 | Retrieval Number: 100.1/ijmcj.C107003030324 | DOI:10.54105/ijmcj.C1070.04030325
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: This work explores the pervasive misappropriation of feminism on social media platforms. It delineates how feminism is often misrepresented, diluted, and commodified for commercial gain, leading to a shallow understanding of its core principles. Furthermore, it discusses the propagation of toxic femininity under the guise of feminism, the polarization of discourse, and the neglect of intersectionality. By examining these issues, the abstract highlights the detrimental impact of misusing feminism on social media, underscoring the need for critical engagement and inclusive dialogue to restore the movement’s integrity and effectiveness. A survey was conducted using a Google form with 50 questions to gather the opinions of ordinary people on the negative aspects of social media’s impact on the promotion of feminist theories among the general public. The survey has helped identify that, to some extent, social media is responsible for the misinterpretation of feminist theories among the population. Thus, it is essential to utilise the platform to spread the ideas of feminism and gender equality.
Keywords: Feminism, Social Media, Pseudo-Feminism, Misinterpretation, Miscommunication.
Scope of the Article: Media Studies