Digital Media and Media literacy. An Analysis of the Contribution and Effect of social media in Media Literacy
Abhishek Srivastava1, Umesh Kumar Saxena2
1Abhishek Srivastava, Department of Journalism and Mass Communication, RKDF University, Ranchi (Jharkhand), India.
2Dr. Umesh Kumar Saxena, Department of Journalism and Mass Communication, RKDF University, Ranchi (Jharkhand), India.
Manuscript received on 27 August 2023 | Revised Manuscript received on 08 September 2023 | Manuscript Accepted on 15 September 2023 | Manuscript published on. 30 September 2023 | PP: 17-22 | Volume-3 Issue-1, September 2023 | Retrieval Number: 100.1/ijmcj.A1051093123 | DOI:10.54105/ijmcj.A1051.093123
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: In today’s digital world every one is significantly involved in consuming media content with their interest and intent. Now it is proven that most of the time, we access media content through mobile phones or other handheld devices via several applications and websites. According to one survey, an average kindergartener receives 70 media messages every day, and teens spend one-third of their day engaging with media messages.[1] India is world’s second-largest population and second-largest digital market which is growing drastically in both urban and rural areas. Now, India has more than 500 million Internet users and over 450 million smartphone users, with one in every three people consuming video content online. Affordable and easy access to technology, combined with the growth of regional language usage in media content, wonderfully mixes early and new Internet users, making this market ripe for opportunities in digital media content.[2] India is a 2nd most significant number of internet users in the world.[3] As a result a large number of population is shifting towards online and digital platform and it may possible that population is not that much media literate to analyze the critically think on the dissemination and consumption of media message. Therefore, it has become necessary to critically examine the term, types, and effects of media literacy.
Keywords: Media Literacy, Digital Media, Digital journalism, Social media, Critical Thinking.
Scope of the Article: Media Studies