Assessing the Adequacy of Print Media in West Bengal in Promoting Effective Environmental Reporting: A Critical Examination
Sripurna Barman
Sripurna Barman, Department of Research Scholar, Journalism & Mass Communication, Law & Management (FISLM), Jadavpur University, Kolkata (West Bengal), India.
Manuscript received on 08 August 2023 | Revised Manuscript received on 15 August 2023 | Manuscript Accepted on 15 September 2023 | Manuscript published on 30 September 2023 | PP: 44-51 | Volume-3 Issue-1, September 2023 | Retrieval Number: 100.1/ijmcj.A1054093123 | DOI:10.54105/ijmcj.A1054.03010923
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© The Authors. Published by Lattice Science Publication (LSP). This is an open-access article under the CC-BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/)
Abstract: The study aims to assess how print media addresses critical problems such as the greenhouse effect, global warming, ozone depletion, acid rain, climate change, pollution (air, water, soil, noise), population growth, deforestation, biodiversity loss, ecological disturbances, pesticide usage, overfishing, energy shortages, human waste, and non-biodegradable plastics. By scrutinising the depth and breadth of coverage across these topics, the research aims to shed light on the media’s role in promoting environmental awareness and encouraging more sustainable behaviours. Through the identification and highlighting of environment-related stories in print media, the study aims to raise public awareness about these challenges and inspire individuals to adopt eco-friendly measures. This examination holds the potential to foster a greater understanding of how media shapes public perceptions and encourages proactive steps toward addressing urgent environmental concerns.
Keywords: Environment & Environmental Issues, Enlightenment Reason, Alarm for Human Survival
Scope of the Article: Social Science