Mass Media and Promotion of Women’s Health in Capital of Jharkhand
Md Rashid Iqubal Siddique1, Anita Kumari2
1Md Rashid Iqubal Siddique, Department of Journalism and Mass Communication, R.K.D.F University Ranchi (Jharkhand), India.
2Dr. Anita Kumari, Department of Journalism and Mass Communication, R.K.D.F University Ranchi (Jharkhand), India.
Manuscript received on 05 December 2023 | Revised Manuscript received on 09 December 2023 | Manuscript Accepted on 15 December 2023 | Manuscript published on 28 February 2024 | PP: 39-47 | Volume-3 Issue-2, December 2023 | Retrieval Number: 100.1/ijmcj.C106803030324 | DOI:10.54105/ijmcj.C1068.03021223
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Abstract: This abstract provides an overview of a comprehensive strategy to promote women’s health in the capital of Jharkhand, Ranchi, through mass media. Women’s health in this region faces unique challenges, including issues related to maternal health, reproductive health, nutrition, and mental health. This abstract outline a strategic plan to address these challenges effectively. The strategy begins with identifying key health issues and collaborating with local healthcare providers, NGOs, and government agencies to gather accurate information and statistics. Educational content is then developed, encompassing articles, videos, infographics, and podcasts, which are translated into local languages for accessibility. Various media channels are leveraged, including television, radio, print media, and social media, to disseminate this content. Special attention is given to community outreach, with the organization of health camps and workshops to engage directly with the local population. The strategy aims to promote healthy behaviors, challenge cultural stigmas, and advocate for policy changes that enhance women’s healthcare services, Television/print media highlighting the issues of women health and seafty. Collaboration with local influencers and the empowerment of women with knowledge about their rights and healthcare options are additional components of the plan. Continuous monitoring and evaluation ensure the impact of mass media campaigns is measured, and the sustainability of these initiatives is addressed through a long-term strategy. By adopting this comprehensive approach, mass media can become a powerful tool in promoting women’s health in Ranchi, Jharkhand, leading to improved healthcare awareness, behavior, and outcomes among women in the region.
Keywords: Women Health Issues Highlighting by Jharkhand Media, Women Healthcare Awareness, Social Media Campaigns, Health Behaviour.
Scope of the Article: Health Communication